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Get the best technology on the web
Get the Best Technology on the WebThe Raine & Horne agent websites have now only been running for a month and some of our managers have already begun the process of setting up their own Raine & Horne websites. It won’t be too long before these agents start to reap the benefits of their own site.
In response to some of the questions coming through I would like to give you an idea of what you need to prepare to start the website process. As the website frame work is already built for you, you only need to worry about your content. The main thing to think about with your content is: who do you want to target with your website?
After some thought has been given to these area’s you’re ready to think about the individual pages that you may want to create. Remember, it’s the individual pages that will help with your web presence. I’d start by listing and naming each web page you want to create, giving each page dot points on what you would like that page to cover. At the end of this process you should be left with all the pages that you want on your website along with pages names and content outline. This basic list will help you manage the process of having your website built, or building of your website yourself. Before I continue any further I’d like to touch on the list above. Most of the areas covered in the above list you will have no trouble in deciding what you want. The two areas that raise questions would be targeting investors and useful tools. So let’s have a brief look at these:
Useful tools will assist you and your website in a number of ways; it can streamline some of your processes by having tenants apply online, maintenance requests can go online, body corporate applications can also be stored. Some of these tools can also assist you earn extra income like loan calculators (my favourite tool). Loan calculators are the second most popular search in Google next to searching for the property itself. Keep your eyes peeled because the “Your Broker” team is working on a series of calculators that will work in our websites. Any of these tools will help to push traffic to your website and keep them in it.
Once the scripts and images are completed you’re ready to have your pages built. At Onsite Sales we realise that creating web pages from scratch can be time consuming and costly, therefore, as part of our agreement with each and every manager, any web page under our framework can be replicated across any other Onsite Sales sites. This means if you see a page on someone else’s web site, we can organise that page to be delivered to your web designer for modification. The object of this is we all collectively benefit from good content. At this point we (Raine & Horne Onsite Sales) liaise with your web designer to ensure each and every page complies with our R&H web policies and subsequently approve the pages for publishing on your website. The process of building a website doesn’t have to be costly or lengthy. Knowing what you want at the start will keep your costs under control as adding additional pages later on will raise your costs. As part of the optimisation process your web designer links each page to each other, therefore to add a page at a later date would mean having to modify every other page. So, give a lot of thought to your content when you first start. Remember, we are here to help & support you through this process. Don’t be afraid to call us or make an appointment to help you get started, as your web site will not only benefit you but also Raine & Horne Onsite Sales. |
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