Key points

• Super brand Raine & Horne brought its best and brightest rural agents to Sydney for its inaugural Rural Muster on Thursday, 24 November 2022.
• The focus on rural real estate is a back-to-the-future move for the leading brand that launched as a specialist land agent serving the needs of significant 19th Century pastoralists in NSW.
• The Raine & Horne Rural Muster addressed the strategy and vision for Raine & Horne Rural.
• Several guest speakers, including Mr Angus Raine, Executive Chairman, Raine & Horne and Mr Chris Howie, National Business Development Officer from agri-finance specialist StockCo, will address the trends and issues impacting rural and regional real estate markets.

Sydney NSW (30 November 2022) Raine & Horne Rural’s most prominent offices in Australia met in Sydney on Thursday, 24 November, for the Group’s inaugural Rural Muster.

The Raine & Horne Rural Muster addressed agribusiness trends and issues impacting rural and regional real estate markets, and several guest speakers presented keynotes at the event.

The keynote speakers included Mr Angus Raine, Executive Chairman, Raine & Horne and Mr Chris Howie, National Business Development Officer from agri-finance specialist StockCo. 

According to muster organiser Mr Travis Wentriro, NSW Network Manager, Raine & Horne Group,

“We invited our offices in Australia to the bright lights of Sydney to discuss the way forward for Raine & Horne Rural.

“Apart from hearing from some of the best and brightest thought leaders in the rural property sector, the muster enabled us to finetune our strategy and vision for Raine & Horne Rural and allow the offices to springboard into the next watershed phase for rural property markets across Australia,” Mr Wentriro said. 

“We have 50 plus offices outside the metropolitan area in NSW alone, and many are longstanding second-generation businesses.”

Mr Raine acknowledged that the floods impacting in the Central West, the Southern Tablelands and the Riverina prevented offices from those parts of NSW from attending the Raine & Horne Rural Muster.

“We will conduct online video conferencing with them as soon as the flood situation in those regions subsides.”

Addressing generational shifts away from rural

Mr Wentriro said that rural real estate markets across Australia are reaching a significant crossroads with some massive rural and agribusinesses about to face major succession planning issues.  

“In many cases, the second or third generation of a family is running these rural concerns, and they want to set their succession plans in concrete.

“However, in many cases, the next generation doesn’t want to go farming, which drives plenty of rural sales. 

“Our offices want to have a crack at assisting their rural clients with their succession planning.

Mr Wentriro said the Raine & Horne Rural Muster addressed ways Raine & Horne’s offices can be more prominent in significant rural sales.

Back to the future 

Heading into Raine & Horne’s 140th year of operation, the focus on rural real estate is a back-to-the-future move for the super brand, Mr Wentriro noted. 

“Our founders, Tom Raine and Joseph Horne, started as land agents, managing the immense estates for some of the wealthiest land barons in late 19th Century NSW.

“Similarly, in 2023, there are great opportunities in rural and farming markets across Australia for our regional offices to explore and expedite.”