As the traditional spring selling season approaches, the market typically sees a surge in homes for sale, underscored by a 24.28% increase in listings nationwide in July compared to June, according to research from Raine & Horne. This makes it more critical than ever for your property to stand out, and this is where home styling could prove to be a worthwhile investment.

A professional home stylist can play a crucial role in setting your home apart, potentially adding thousands of dollars to its value. Hipages.com.au says, “For every dollar you spend on property styling, you make $3 in return when you sell.

“On average, a styled home sells within 33 days of being put on the market. In contrast, it takes around 90 days to sell an unstyled property. In Australia, styled homes sell for 3-6% more than un-styled homes[i].”

While home styling is gaining popularity in many city markets, it can be beneficial regardless of location. Professional styling (also called “staging”) helps prospective buyers see your property’s best features. Without it, clutter and outdated furniture can be a significant distraction, putting your property at a disadvantage compared to others on the market.

The industry knowledge and understanding of stylists of the target market for your property can transform a space and redefine its purpose and configuration to maximise its appeal. Home styling adds warmth and character to spaces that might otherwise feel cold, under-furnished, or empty. Well-placed furniture that fits the space can make a room feel both larger and more inviting. 

Additionally, styling can greatly enhance the quality of photographs showcasing your home. This is particularly important for vacant properties, which often don't photograph well, making professional styling even more crucial.

The cost of home styling can vary greatly depending on your location and needs. Full-service styling can exceed $10,000, while a consultation and renting a few key pieces may cost just a few hundred dollars[ii].

If you’re considering getting quotes from local stylists, ask your Raine & Horne agent for recommendations. Agents often collaborate with home stylists and can provide real-life examples of successful outcomes achieved through professional styling.

If you’d prefer to style your property, don’t forget to check out our free Home Style Guide, available here: Home Styling Guide. To create a spacious feel in the bedrooms, for example, try keeping things tidy by closing drawers and wardrobe doors and clearing bedside tables of personal clutter. Fresh, clean sheets—especially in simple patterns—make a great impression.

Make sure surfaces are clear and floors are free of clutter to help buyers imagine themselves in your home, with entrances and stairways swept neatly. Fix any minor issues like dripping taps or loose tiles to keep the focus on your property’s best features. 

Outside, keep lawns and flower beds neat, windows sparkling, and paths clear of leaves. These little touches can make a big difference, helping buyers picture your property as their future home.

Contact your local Raine & Horne agent today to explore how a stylist could help you sell your property faster or for DIY styling tips. 

 
[i] https://www.realestate.com.au/advice/styling-a-home-for-sale/
[ii] https://www.realestate.com.au/advice/styling-a-home-for-sale/