Raine & Horne has started 2022 with a bang with leading inner-western Melbourne independent West Central Properties linking with the Superbrand. 

Led by the experienced principal, Mr Vinh Tran, Raine & Horne Braybrook, represent the next step in the Group’s expansion in western Melbourne. 

Mr Randolph Clements, Managing Director of Raine & Horne Victoria, said, “We are delighted that Vinh has decided to join us. Apart from achieving consistently high sales figures, Vinh has a firm commitment to training his staff and supporting his local community.

“When Vinh started in the Braybrook market in 2003, the median house price was about $165,000. It’s now closer to $850,000 in keeping with its status as a sought-after inner Melbourne suburb and his status as one of the region’s leading real estate agents.”

Mr Clements continued, “Moreover, Vinh is more than your average real estate agent. Apart from being a corporate high-flyer in a past life, in 2014, he received a Victorian Government award for his contribution to multiculturalism for forging links between Vietnam and Australian businesses and governments. 

Why Raine & Horne 

A former Country Manager in Vietnam for oil giant Castrol, Mr Tran, who earned a degree in Marine Engineering from Vietnam Maritime University in 1993, attributes his decision to join Raine & Horne to several reasons. 

“I was approached by several of the big names over the years to join them. Randolph came to me about seven years ago to find out if I would join Raine & Horne, but I was happy with my situation then.

“However, when the time arrived to make a change, we approached Randolph, whose recall of our discussions from many years ago was impressive. My reaction was that Randolph had been following my business, really cared about us and will jump in and help me out when required. 

A trusted brand can support business growth 

Mr Tran also deemed that being associated with a well-respected brand like Raine & Horne will help him grow his referral business. 

He explained, “My business depended very much on repeat business rather than referrals. We believe that joining a trusted brand such as Raine & Horne will allow me to meet new clients.”

The Braybrook real estate specialist, who took over at West Central in 2007, said the success of Raine & Horne Commercial in his region was also instrumental in his decision to join the 139-year-old real estate firm. 

“Ten years ago, we employed an agent who had worked for Raine & Horne Commercial, while we competed with them for a while in the commercial space, and they did very well in this area.”

Dynamic training and IT ecosystem

As an independent, real estate training can be a costly exercise. Mr Tran said, “I am fully committed to training because of the excellent courses I undertook in my corporate roles with Castrol, including a finance and commercial program at Sydney’s Macquarie University.

“Raine & Horne does very well with its training program according to several agents I consulted before agreeing to join. They offer lively and dynamic content that ensures staff is always fully engaged. As an independent, we don’t have the deep pockets to be able to provide this level of training.”

Mr Tran continued, “Raine & Horne’s IT support is also brilliant. Its first-to-market products such as social media marketing platform Amplify and digital appraisal and listing tool, Digikit, and CRM CompassPlus will help with our sales and marketing push in 2022 and beyond.”

Growth in 2022 and good times in 2023

Mr Tran is predicting that the property market in Braybrook will enjoy plenty of sales activity and capital growth in 2022. 

“However, the market will still need to do some recovering from the lockdowns in 2021, and all being well, I believe 2023 will be a very active year for our real estate market.”

 For all your real estate sales and property management needs in Braybrook and surrounding suburbs to find out about the auction process, contact Raine & Horne Braybrook on 03 9362 7999.