• Raine & Horne introduces the “140 Springs" campaign that celebrates 140 years of excellence and innovation in real estate.
• Crafted in-house by the creative Raine & Horne Marketing team, the campaign embodies the super brand's dedication to innovation, evolution, and staying at the forefront of real estate trends.
• The campaign visually traces the journey from its origins in 1883 to its cutting-edge present, highlighting the leap in technology and resources, including the pioneering AI technology, Amplify.

Super brand Raine & Horne is thrilled to announce the launch of its dynamic new spring campaign, 140 Springs, an exciting chapter in its 140-year legacy of excellence.

The campaign, meticulously crafted in-house by the trailblazing Raine & Horne Marketing team, reflects the super brand’s commitment to innovation, evolution, and staying ahead of the curve in the real estate industry.

Angus Raine, Executive Chairman of Raine & Horne, shared his enthusiasm for the campaign: "Raine & Horne is the real deal when it comes to traditional spring selling markets – no other real estate firm has more experience at springtime than us.  

“From market booms and downturns, global pandemics, and everything in between, we have seen 140 years’ worth of property market cycles.

“We have become a steadfast and reliable source of truth for homeowners seeking confidence when selling or managing property. Our deep well of experience not only offers sellers and landlords confidence in their property transaction, but it also becomes their distinct advantage.”

Mr Raine continued, “This campaign is a visual journey through our remarkable timeline from our origins in 1883 to the cutting-edge real estate network we are today.

“It showcases the evolution of marketing property, highlighting the stark contrast between the technology and support available to our offices and agents over a century ago versus the state-of-the-art tools and resources at their disposal now.

“With everything we do, we are not just keeping up with the Joneses; we are ahead of them. In other words, the technology that we're using, particularly Amplify our first-to-market AI technology, and our digital proposal solution DigiKit.”

Michael Carroll, Head of Marketing, Raine & Horne, added: "What sets this campaign apart is that it's not just about technology.

“While our AI technology, such as Amplify, positions us as industry leaders, this campaign also celebrates our rich legacy and our ability to adapt, innovate, and maintain a competitive edge.

In-house marketing team’s expertise drives swift development and execution

According to Mr Carroll, the schedule for implementing this campaign has been notably condensed compared to what it might have been with agency assistance.

“One of our key strengths is our diverse in-house marketing team, which combines digital and traditional marketing expertise. This approach has enabled us to swiftly develop and implement the campaign, aligning with our ethos of being nimble and responsive.”

Mr Carroll added: "Our team's combined experience and strategic thinking allowed us to shape the campaign concept rapidly and look at it from multiple perspectives.

“Whether it's digital marketing or more conventional methods such as a DL mailer, the campaign resonates effectively across all channels, reinforcing our position as an industry leader."